For Immediate Release 

Speed up to slow down

(Frisco, TX) Industrial Cigar Co. launches the Paddock Lounge Formula 1 viewing experience for the entire F1 season.

Hosted inside the Industrial Cigar Co. lounge for up to 50 participants.

The Paddock Lounge offers 3 tiers of passes for a new way to watch the rapidly expanding Formula 1 sport. Each pass unlocks additional benefits from access to the Industrial Cigar Co. private lounge, to having a dedicated tablet to listen specifically to each driver and their garage communications, even small bites and snacks from the hosting country. Pass prices range from $10 to $50, depending on the tier.

“We continue to witness unmatched growth of the sport,” said Co-Owner Brandon Frakes, “and after spending a weekend in the pits, we realized we needed to bring the Paddock experience to the lounge.”

Paddock Lounge at Industrial Cigar Co. will be available for the entire F1 season. The majority of the races take place early in the morning, so the races will be aired later in the morning for convenience, many before the lounge opens.

Industrial Cigar Co. has partnered with Patoro Cigars from Olten, Switzerland to develop an exclusive cigar only for pass holders during the races.

Paddock Lounge Formula Watch Parties at Industrial Cigar Co. in Frisco, TX sponsored by Patoro Cigars

Race schedule and event times are available on Industrial Cigar Co’s eventbrite profile, event tab on the website, and Facebook events tab.

About Industrial Cigar Co.

Started in September 2017, Industrial Cigar Co. is a family-owned cigar lounge taking a hospitality-first approach. We see to provide an experience where you feel welcomed whether it be your first cigar or you’ve been smoking cigars for decades. Often referred to as “Cheers, but with cigars,” the culture is often mentioned when national publications referred to Industrial Cigar Co. as the “future of cigars.” To the ICC family, gone are the days where dirty ashtrays, smokey air, and grumpy old men reside. Welcome to the family.


Media Contact

  • Brandon Frakes
  • 402-321-1598
  • Industrial Cigar Co.
    • 9500 Dallas Pkwy #400
    • Frisco, TX 75034
  • Register on Industrial Cigar Co social media events pages, eventbrite, or 

Leave a Reply